PLANNING, IMPLEMENTING, AND OPTIMIZING YOUR LEAD GENERATION
The first step to developing a lead generation program is to determine what constitutes a good lead
Step 1: Define your leads
Start with the basics and determine what makes a good lead for your company. Leads can be defined in many ways, and there are even more ways to identify a qualified lead. For example, Marketo defines a qualified lead as “a prospect that is starting to exhibit buying behavior.” Then, use demographics, firmographics, and BANT (budget, authority, need, and time) to profile and segment your leads.
Step 2: Align with sales.
Just as sales and marketing must agree on the definition of a good lead, they must agree about when that lead gets directed to sales. If done correctly, this results in a seamless transition and immediate follow-up for qualified leads. To do this, sales and marketing must agree on two main categories of lead stages: marketing qualified leads (MQLs) and sales qualified leads (SQLs)
Step 3: Build your road map
Including inbound and outbound efforts.
Step 4: Nurture and score your leads.
It’s pretty easy to generate top-of-funnel (TOFU) leads, but since those leads aren’t ready to buy, it’s important to focus on middle-of-funnel (MOFU) leads. Utilize nurturing and scoring techniques to make your lead generation efforts worth the investment.
Step 5: Measure and optimize.
When it comes to lead generation, the more you test, the more you know. Learn how to use A/B testing, calls-to-action (CTAs), imagery, copy choices, and multivariate testing to optimize your lead generation strategy for the best possible results.
PRESTIGE MEDIA ADVERTISING IS COMMITTED TO COMPLIANCE'S
Prestige Media Advertising Tracker collects data to our Web Services infrastructure. All data is encrypted on transfer and at rest
We collect the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.
The visitor IP address is collected to detect the company and geographic location. Prestige Media Advertising only shows company visits; we automatically filter out all users visiting from residential IP addresses. All visit data is aggregated on the company level.
Prestige Media Advertising also enriches that company data with contact data for individuals from publicly available data sources. Our data partners for contact data include hunter and full contact.
Cookies: Prestige Media Advertising tracker adds a visitor cookie. This cookie is called _lfa and has a two year expiry date from when it was first set. The cookie is set for the website domain only, Prestige Media Advertising does not use 3rd party cookies.
HERE'S WHY IT MAKES EVEN MORE SENSE TO USE OUR LEAD GEN
B2B marketing has always been tough. Traditionally 2% of visitors to B2B websites leave their contact details. GDPR has made it even more difficult for marketers to capture leads. Lead generation forms now need opt-in consent for users to be added to email nurture tracks, dropping the ratio of visitors you convert even lower.
With Prestige Media Advertising you can still see who is visiting your website without needing them to complete your forms and opt-in. You can learn about the companies visiting your website, get key contact information and see their activity on your site. Prestige Media Advertising instantly makes your lead generation efforts much more efficient for very little extra effort or cost.
HOW TO GET STARTED
Contact us
Tell us about your business, the type of niche leads you need, location & more.
We put together your campaign
After our consultation call we put together the entire campaign for you. We can either set it up to your existing CRM or we can use our own and forward you the leads that come in per day so you’re never having a hot lead get cold.
Focus on your business, while we focus on growing it
Talk to our Lead Generation specialist now
NOT GETTING ENOUGH LEADS OR SALES?
We have seen it happen too many times. You launch a campaign and get lots of clicks, but little or no conversions. Chances are, you just need a better Landing Page!
Over the last 5 years, we have built, tested, optimized, or reviewed over 1000+ landing pages. We have created Landing Pages for all different types of businesses, ultimately providing each business with more direct, targeted, HOT leads they need to create more conversions.
At Prestige Media Advertising we assure each client the best Landing Page possible. We do not outsource to absolutely anyone. What this means is you get the best of the best quality, fully customizable and at the highest speed functionality with a dedicated team to help you along the way.
100% CUSTOM PAGE THAT LOADS FAST AND IS FULLY MOBILE
Focused on speed
Landing page speed really matters. That’s why every Unbounce page we build is optimized to load fast and deliver a great visitor experience.
100% custom design
We don’t mess with cookie cutter templates. All of our Unbounce work is 100% custom and crafted from scratch by our in-house optimizers.
Mobile Optimzed
WHY CHOOSE US FOR LANDING PAGES?
FAST TURNAROUND
We can often turn around a first draft within 7 business days from receiving all of the assets we need to get started. Need it even faster? Let's see what we can do.
CUSTOM DESIGN
All of our Unbounce work is done by certified Conversion Optimizers in-house. You'll get a custom design built in your Unbounce account that you fully own.
100% CUSTOMER SATISFACTION
We're not happy unless you're happy. That means if you don't love your new landing page, we'll work together to fix it to exactly what you want and need.